X
GO

News

Tuesday 04 November 2025
number of visits: 2

Accounting Today news

 Accounting Today news
Today’s Top Stories
 
Technology
 
AI a growing source of new client referrals
 
AI referral 1
 
While word of mouth, digital marketing and professional networks are still the main ways accounting firms promote themselves, an entirely new path has emerged.
 
 
 
Practice management
 
On the move: Weaver adds partner to launch Boston office
 
NASBA announces new board members, bestows three awards; AICPA honors forensic and valuation professionals at annual conference; and more news from across the profession.
 
 
 
 
 
Technology
 
Tech news: Quicken touts new features
 
Plus, BillingPlatform launches AI monetization offering; Homebase announces payroll assistant; and other accounting tech news.
 
 
 
Partner Insights from Harvest
 
Why CPAs Need Trusted Valuations Backed by Accounting Standards
 
Harvest is a sophisticated pricing desk for CPA’s dedicated to accounting standards. Improve quality, reduce risk, cover all instrument types, and share costs.
 
 
 
Technology
 
Getting AI referrals means optimizing for bots
 
Firms wanting to maximize client referrals from AI bots need a robust online presence, plus content optimized for AI readability such as bulleted lists.
 
 
 
Partner Insights from Practising Law Institute
 
Audit Committee Deskbook: An Essential Reference
 
A thorough guide to audit committees, covering duties, legal issues, risk, and global regulatory challenges. Order your copy now!
 
 
 
Practice management
 
Belonging is a business imperative for retaining talent
 
The Accounting MOVE Project Report focused on the theme of "belonging," arguing it's not merely a soft idea, but a necessity for recruiting and retaining talent.
 
 
Get the latest industry updates
 
 
 
 
Picture
  •  Accounting Today news